If you want to reach your target audience, magazine advertising can help you get in front of the right people at the right time. Although usually more expensive than newspaper advertising, magazines have a longer shelf life and may be shared among readers. They also have a clearly defined market so you know what demographics you are reaching. To be successful, you'll want to:
1) Ensure that your timing is ideal. Magazines plan months in advance, so ask for an editorial calendar so you can plan your ad(s) for the right time.
2) Magazines tend to display higher quality ads than the black & white ads most newspapers display. Make sure you have a top quality ad with a great headline and compelling copy to grab your readers' attention.
3) Focus on telling your readers how they'll benefit from your product or service, rather than listing features.
To choose the right magazine to advertise your business in, contact relevant magazines in your market and ask for a media kit. The media kit will include a rate card (i.e., pricing) as well as demographics and, most likely, an editorial calendar.
To your success,
Virtually Yourz,
Dana Blozis
2 comments:
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