Monday, October 6, 2008

Magazine Advertising Success Secrets

If you want to reach your target audience, magazine advertising can help you get in front of the right people at the right time. Although usually more expensive than newspaper advertising, magazines have a longer shelf life and may be shared among readers. They also have a clearly defined market so you know what demographics you are reaching. To be successful, you'll want to:

1) Ensure that your timing is ideal. Magazines plan months in advance, so ask for an editorial calendar so you can plan your ad(s) for the right time.

2) Magazines tend to display higher quality ads than the black & white ads most newspapers display. Make sure you have a top quality ad with a great headline and compelling copy to grab your readers' attention.

3) Focus on telling your readers how they'll benefit from your product or service, rather than listing features.

To choose the right magazine to advertise your business in, contact relevant magazines in your market and ask for a media kit. The media kit will include a rate card (i.e., pricing) as well as demographics and, most likely, an editorial calendar.

To your success,
Virtually Yourz,
Dana Blozis

2 comments:

randy said...

The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

Today I was browsing the Internet for information on some additional means of promoting my website apart from online promotion which I have been doing. I then came across Web Windows and found that this was the most ideal solution to complement my online marketing strategy. I bought my newspaper ad space here as it has got a readership of millions and what could be a better opportunity than this to get a national coverage at half the cost of the rate card.

I thought this information might be useful for anyone looking for solutions to get more traffic to their website at affordable rates.

randy said...

The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.

I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.