By now, most of us have "googled" our names to see what shows up in the mighty search engine about us. But do you use Google Alerts the same way? If not, you should check it out. Go to Google Alerts, type in your search criteria (I suggest putting your search terms in quotation marks; e.g., "Dana Neuts" or "Virtually Yourz"), what alerts you wish to receive (news, blogs, web, video, groups or comprehensive), how often you want to receive them, and where you want those alerts emailed.
I set at least one alert per client to come to me on a weekly basis. That way I can monitor how successful my marketing efforts are as well as what others are saying about my clients online. It is easy to set up, easy to monitor and FREE. You've gotta love FREE. When I get the alerts, if there is anything noteworthy, I forward it to my client so they can benefit from that knowledge as well. Check it out: Google Alerts.
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