I never seem to have time to read the many e-newsletters I subscribe to, so I file them in a Newsletters To Read folder in my Inbox. When I have a few minutes (on hold, doing a back-up, etc.), I peruse the folder to see what looks interesting.
Today I stumbled on this gem from Constant Contact: How To Get More Opens & Clicks by Gina Watkins. She gives some great advice on how to get your e-mail marketing messages opened and clicked on. Read her tips on how to write a killer subject line to be sure your e-mails are read!