Thanks to the economic downturn, Hormel’s iconic canned meat, SPAM, has become more popular. But that doesn’t mean spam is more popular in people’s email boxes than on their plates. While it may be tempting to blast email everyone on your entire subscription list for a short-term gain, it will most likely result in irritated customers and fewer overall subscribers.
Email is cheap, yes. Email is easy, yes. Email has the power to drive your customers running in or running out of your doors. Treat your customers with respect by treating their inboxes with respect and you’ll continue to build long-lasting, mutually-beneficial relationships with your customers.
For more on this topic, read ExactTarget’s “No Executive Left Behind Whitepaper”.