Continued from March 20, 2009 blog post:
2. Pick one goal at a time and think backward of how to accomplish this goal.
Increase number of subscribers to company newsletter by 10%.
a. Put a guest book in front of store asking people to sign up for email newsletter from the company. Also, post a printed display copy of the newsletter so that customers can see actual newsletter.
b. Add “Forward to a Friend” function to newsletters to encourage word-of-mouth referrals to newsletter.
c. Ask other respected business owners about their newsletter readership and trade ideas.
d. Track number of subscribers today and continue to check subscription numbers in order to see progress.
3. Add deadlines to goals.
a. Increase number of subscribers to company newsletter.
i. Put a guest book in front of store asking people to sign up for email newsletter from the company. Also, post a printed display copy of the newsletter so that customers can see actual newsletter. Complete by: April 2009
ii. Add “Forward to a Friend” function to newsletters to encourage word-of-mouth referrals to newsletter. Complete by: May 2009
iii. Ask other respected business owners about their newsletter readership and trade ideas. Complete by: June 2009
iv. Track number of subscribers today and continue to check subscription numbers in order to see progress. Complete by: Check number each month at the start of the month for the remainder of the year. Set reminder for 1st of each month.
I hope this helps you see that while it may seem daunting at first, but by writing out an actual plan, large, seemingly overwhelming goals are within reach. When you draw out a plan for your company, you are much more likely to achieve your goals and improve the health of your company.
Virtually Yourz,
Dana Neuts
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