Friday, January 9, 2009

Why do I need a press release?

I am often asked why press releases are important. In my experience, they are a fantastic (and affordable) opportunity to shout your business news to the world. There's no guarantee that the news will get picked up by the media - that's a blog post for another day - nonetheless, you can increase your exposure online and with your customers.

Some reasons for a press release:

Business launch or anniversary
New product or service launch
Key hires
Nonprofit work or donations
Remodeling or expansion
Significant earnings or growth announcements

Have you issued a press release lately? If not, add this to your marketing plan for 2009.

Virtually Yourz,
Dana Blozis

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