In the New Year, particularly in the current economy, it is more important than ever to retain your clients. Make sure you connect with them regularly to let them know you appreciate their business. By creating this open dialogue, you increase your top of mind awareness and develop open communication which customers want and need.
Fortunately, connecting with customer doesn't have to be costly. Try these affordable tips to show your customers you care:
- Mail them copies of their press clippings with a handwritten note
- Send monthly e-mail blasts with special offers, discounts or promotions just for subscribers
- Treat your top customers to lunch or host a client appreciation event
- Send a personal e-mail or call them when you add a new product or service of interest
- Create a customer referral program