While the quality of an article is critical to proving the expertise of an author in a given subject area, the accompanying resource box serves to further anchor the reader’s interest. The most persuasive resource box will explain how the author has become knowledgeable in a given field, providing information regarding experience, business pursuits and contact information.
As article submission and distribution sites typically limit the number of characters available to 500 or less, it is best to avoid résumé duplication and provide two or three sentences of information including the author’s name, website URL and business experience.
Inclusion of a free product (ezine, newsletter, quote or video) will also provide an additional incentive for the reader to visit your website, leading to a meaningful increase in traffic and potential sales.
Examples of resource boxes:
- Marty Marketer is the owner of ABC Marketing Services, a firm representing a combined total of 37 years of marketing experience. For more information regarding our services and how we can help your business grow and succeed, sign up for our free monthly newsletter at www.ABCmarketing.com. (301 characters)
- With 20 years of professional experience and a degree in business administration, Dana Blozis is the president of Virtually Yourz, a Seattle-based firm specializing in writing, editing and marketing services for small businesses and nonprofits. Visit www.virtuallyyourz.com to sign up for our free marketing newsletter. (341 characters)