Clients are more likely to commit to a purchase if they can relate to a real person, so make the most of your website’s “About Me” page or your blog’s profile. This is your opportunity to introduce your true self to potential prospects.
Of course, many people are reluctant to write about their successes because they don’t want to be perceived as braggarts. However, if you write your “About Me” page in a factual manner, it is the perfect venue to describe your professional and to tell potential clients more about the person behind the product or service.
See my next blog posting for tips on writing the ideal “About Me” or profile page!