I'll admit it - I love watching Celebrity Apprentice! Not only was I fascinated by Gene Simmons and his marketing savvy, but I learned a thing or two from "The Donald" as well. One tip I learned from Donald Trump was to always call the phone numbers on your marketing materials before having them printed. It's a simple, fail-safe way to check your copy for accuracy.
I now do the same thing with web links in press releases in my materials, too. A quick click will tell you if the link is active or if there is a typo in it. Simple advice but invaluable!