To some, a business card is just a small piece of card stock with contact information and a logo. To those who know how to sell themselves and their companies, it is a powerful marketing tool in a small package. A well-designed card will stand out from others and carry on your brand wherever you go.
If you'd like your business card to scream "save me," follow these tips.
1) Have your card professionally created by a graphic designer. It may cost a few bucks up front but, once complete, the design is yours to keep and reuse over and over.
2) Ensure that your card's design flows with your brand in terms of look and feel including fonts, logos, colors and messaging. If you aren't sure where to begin, take out a stack of business cards you've collected and lay them face up in front of you. Which cards do you notice first? Why? Jot down the things you like and discuss them with your graphic designer. She can use that information to design a card that's perfect for you and your business.
3) Include useful information on the back of your card to make sure people use it and remember you. If you're a stylist and nutritionist, for example, turn it into an appointment card. If you're a real estate agent, include home buying tips, home selling tips, key local numbers (utilities, government, schools, emergency) or a referral offer. Another useful option is to list your products or services on the back of your card.
4) Go for a clean, uncluttered design. I've seen business cards that were so crammed with contact information that it was difficult to read the tiny print. Others included every professional designation the person had. Stick to the basics: your company name, logo, marketing tagline and primary contact information. If you want to include your designations, include only those that will be easily recognizable to your clients or put them on the back of the card.
5) Consider upgrading your card stock or adding a glossy finish to your card. These little touches can make your card pop. My card is made from normal stock but it has a nice glossy finish which makes the card stand out among others, and it feels nice to the touch. People often comment on how great my cards look. If that's their first impression of me and my business, I've already succeeded in getting their attention.
The next time you have business cards made, follow these tips and you'll be thrilled with the results. Go out and make a splash with your new world-class business card!