Some clients have asked me why they need a website AND a blog. There are a lot of good reasons to have both, but here is a quick rundown from my perspective:
1) A website is a great place for an online store. A blog is a better place to promote individual products.
2) A website is useful for containing information that doesn't change often (products, services, contact info., About Us, etc.). A blog is an ideal place for information that changes frequently.
3) A website is ideal for presenting a "brand" to prospective clients. A blog is better for creating and solidifying connections with prospective clients.
4) Websites are formal and professional. Blogs are casual and interactive.
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