If you try one new marketing tool this month, make it Facebook. I have made personal connections on Facebook as well as professional ones, many that have proven to be invaluable. In particular, it has helped me to stay on top of what's going on in the journalism world in Seattle. I hear things from my peers before they are widely known in media circles, and I'm able to contribute to those conversations.
Think about how Facebook might help you connect to others - family, friends, co-workers, vendors and prospective clients. It is a great way to professionally connect.