One of the best ways to reach out to your target customers is to gather their e-mail addresses. If you have a brick-and-mortar store, you can collect addresses by asking customers and visitors to sign a Guest Book at the counter. If you have a website or a blog, you can collect e-mail addresses there using a database or other e-mail service (I like Your Mailing List Provider) to capture the information.
Then, add e-mail marketing to your marketing plan, and send out regular e-mails to your customers. This can be weekly, biweekly, monthly, quarterly or whatever frequency works for you. The key is to send something memorable or useful and to send it regularly. At the same time, make sure you give your customer the opportunity to update his or her e-mail address or to opt out if they don't want to receive e-mails from you any more.
Ideas:
Monthly coupons or promotions
Creative ways to use a product or service you offer
Promote events or company news
Holiday or gift-giving reminders or ideas
Utilizing e-mail marketing is an easy-to-use, affordable way to get in front your target customers. Need more ideas or help getting started? Please e-mail me. I can help!
Virtually Yourz,
Dana Blozis
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