The other day I was asked to speak at a networking function. With just two days notice, I scrambled to put together a set of marketing materials for those who might want more information about my services. I had some older versions already prepared, but I needed to update them. How could I have been better prepared?
On a quarterly basis - or more often if needed - put together "recruitment packets" to tell prospective clients more about what you do. Include a business card, bio sheet and menu of services along with any brochures or other printed material you have on hand.
I like to put mine in a simple colored folder that matches my logo and has space for a business card. I stock up on my favorite color - red - during back-to-school sales. That way I can get the best price, and I can find plenty of folders that match by business cards!
By putting together these packets ahead of time, you'll be ready on the fly if you have a last minute meeting or function to attend!