For some of us, our biggest marketing challenge is knowing what to do. For others, it is knowing how to do it. If you aren't an expert but need a little help, there are thousands of written and online resources to try. A few of my favorite books are:
Complete Publicity Plans
Small Business Marketing for Dummies
Marketing for Dummies
The Ultimate Small Business Marketing Guide
For my favorite websites, check out my links in the right hand margin. ---->
Don't have time to read but need to beef up your marketing now? Contact your local Small Business Development Center for a consultation, sign up for a marketing class at your local community college or contact your local Chamber of Commerce or downtown association for a referral to a marketing consultant in your area.
Marketing doesn't have to be flashy or expensive to be effective. Instead, it needs to get the right message to the right audience at the right time. Not sure where to begin? Shoot me an e-mail and I'll be happy to point you in the right direction!