To make the most of your marketing dollar, every business needs to have a firm grasp on its target customer. You probably already have a good idea who your customers are, but what about your dream customers? Who are they and what traits do they have in common? For example, where do they live, what products or services do they buy, and what wants or needs do they have?
For Virtually Yourz, my dream customer is a small business owner who doesn't have the time or expertise to do his or her own marketing. They are males and females, usually between the ages of 40 and 60, of varying income levels, and have usually been in business for two years or more. They are most interested in my marketing and PR services (versus my writing and marketing). Some want help gaining more visibility for their business through press releases, while others want help with marketing planning. Now define your dream customer and develop specific strategies to address their wants and needs. Good luck!