Your Marketing Should Be Original - Like You!

Lately I've been asked by several prospective clients to create or duplicate another company's marketing materials (e.g., brochures, training manuals). Not only are there legal and ethical issues involved (copyright, for example), but each business is as unique as its owner(s) and their marketing materials should be branded to reflect that uniqueness - from the layout, logo and design all the way down to the copy.

If you are creating or redoing marketing materials for your business, explore the materials of your competitors to see what elements you like and what you don't like. But when you sit down with your graphic designer and copywriter, make sure the materials reflect YOUR BUSINESS, not someone else's!

Dana

Virtually Yourz Enters the World of Blogging

I started my own business 4 1/2 years ago and have marketed myself in the usual ways - press releases, networking, a website, etc. Up until now, however, I have resisted blogging. To me, it feels like an online diary that no one aside from family and friends will have an interest in. But the ways we do business are changing and, with them, so must I.

I hope you'll find my blog interesting. I'll share business tidbits, marketing ideas and other tips & tricks I've learned along the way. Hopefully, you'll find some useful ideas to take away with you.

I welcome your comments and suggestions for useful information!

Virtually Yourz,

Dana Blozis
VirtuallyYourz.com

The virtual solution to your writing, editing and marketing needs.