It sounds counter-intuitive but some new businesses are not sure who their target customers are. They may know who they want them to be (affluent customer from the surrounding geographic area with significant disposable income), but don't always know if their customers will be male or female, what age group, etc. or what their favorite products or services or optimal price points will be.
To learn more about your target customer, visualize the group you want to reach out to and learn more about that group. Where do they shop? What magazines and newspapers do they read? Do they shop online? Is your target customer male or female? married or single? parent or nonparent? These types of things will help you to get a better feel for who your customer is and offer some insight as to where you might be able to reach that customer. For example, if you know your customers have children, you might target a parenting magazine for advertising versus a community newspaper who hits part of that demographic but not all of it. You might also consider adding a children's corner to your store to make it easier for families to bring their kids shopping with them.
Once you define your target market, reach out to those customers and continue to research and tweak your demographics. The better you understand your customer, the more effective your marketing will be. Happy marketing!
Virtually Yourz,
Dana Blozis
Showing posts with label target customer. Show all posts
Showing posts with label target customer. Show all posts
Sunday, November 9, 2008
Friday, August 1, 2008
Define Your Dream Customer
To make the most of your marketing dollar, every business needs to have a firm grasp on its target customer. You probably already have a good idea who your customers are, but what about your dream customers? Who are they and what traits do they have in common? For example, where do they live, what products or services do they buy, and what wants or needs do they have?
For Virtually Yourz, my dream customer is a small business owner who doesn't have the time or expertise to do his or her own marketing. They are males and females, usually between the ages of 40 and 60, of varying income levels, and have usually been in business for two years or more. They are most interested in my marketing and PR services (versus my writing and marketing). Some want help gaining more visibility for their business through press releases, while others want help with marketing planning. Now define your dream customer and develop specific strategies to address their wants and needs. Good luck!
Virtually Yourz,
Dana
For Virtually Yourz, my dream customer is a small business owner who doesn't have the time or expertise to do his or her own marketing. They are males and females, usually between the ages of 40 and 60, of varying income levels, and have usually been in business for two years or more. They are most interested in my marketing and PR services (versus my writing and marketing). Some want help gaining more visibility for their business through press releases, while others want help with marketing planning. Now define your dream customer and develop specific strategies to address their wants and needs. Good luck!
Virtually Yourz,
Dana
Subscribe to:
Posts (Atom)