How do you attract new business? A very popular method is writing and distributing online articles, which not only help you establish your online presence, but further cement your expertise within your field. However, it is not enough to simply publish an article with popular keywords. Your article must lure the reader away from similar articles in their search engine results and keep them fixated through the resource box, where they will be directed to your website.
1. Use a catchy title. Captivate the reader with an informative or exciting title. If you were choosing a link among the many Google search results, would you be more likely to read an article entitled “Advanced Golf” or “How to Golf Like a Pro in 4 Visits to the Links”?
2. Write as the expert. If you are the owner of an Interior Design business, do not write about computer motherboards or popular diets. Write about what you know: preferred fabrics for the bedroom or living room, new finishes of paint, current home decorating trends, or flooring alternatives.
3. Maximize the resource box. Unless you would like your article to read like sales copy, do not include any promotional information within the body of the article. Instead, utilize the resource box to its fullest potential. Include your name, company’s name, a brief statement regarding your expertise, and your contact information, including relevant URLs, email and phone numbers.
4. Issue a call to action. Motivate your potential client to action by providing a FREE estimate, newsletter, ebook, tips, or consultation. Your reader found your article due to a targeted internet search, but it is up to you to close the deal!
If writing articles is a part of your marketing plan, ensure that the articles that you write properly reveal the person behind the article, leading to new client relationships.
Virtually Yourz,
Dana Neuts
Showing posts with label resource box. Show all posts
Showing posts with label resource box. Show all posts
Tuesday, April 7, 2009
Monday, January 19, 2009
Article Marketing - The Value of the Resource Box
While the quality of an article is critical to proving the expertise of an author in a given subject area, the accompanying resource box serves to further anchor the reader’s interest. The most persuasive resource box will explain how the author has become knowledgeable in a given field, providing information regarding experience, business pursuits and contact information.
As article submission and distribution sites typically limit the number of characters available to 500 or less, it is best to avoid résumé duplication and provide two or three sentences of information including the author’s name, website URL and business experience.
Inclusion of a free product (ezine, newsletter, quote or video) will also provide an additional incentive for the reader to visit your website, leading to a meaningful increase in traffic and potential sales.
Examples of resource boxes:
- Marty Marketer is the owner of ABC Marketing Services, a firm representing a combined total of 37 years of marketing experience. For more information regarding our services and how we can help your business grow and succeed, sign up for our free monthly newsletter at www.ABCmarketing.com. (301 characters)
- With 20 years of professional experience and a degree in business administration, Dana Blozis is the president of Virtually Yourz, a Seattle-based firm specializing in writing, editing and marketing services for small businesses and nonprofits. Visit www.virtuallyyourz.com to sign up for our free marketing newsletter. (341 characters)
Virtually Yourz,
Dana Blozis
As article submission and distribution sites typically limit the number of characters available to 500 or less, it is best to avoid résumé duplication and provide two or three sentences of information including the author’s name, website URL and business experience.
Inclusion of a free product (ezine, newsletter, quote or video) will also provide an additional incentive for the reader to visit your website, leading to a meaningful increase in traffic and potential sales.
Examples of resource boxes:
- Marty Marketer is the owner of ABC Marketing Services, a firm representing a combined total of 37 years of marketing experience. For more information regarding our services and how we can help your business grow and succeed, sign up for our free monthly newsletter at www.ABCmarketing.com. (301 characters)
- With 20 years of professional experience and a degree in business administration, Dana Blozis is the president of Virtually Yourz, a Seattle-based firm specializing in writing, editing and marketing services for small businesses and nonprofits. Visit www.virtuallyyourz.com to sign up for our free marketing newsletter. (341 characters)
Virtually Yourz,
Dana Blozis
Monday, January 12, 2009
Boost Newsletter Subscriptions with these Quick Tips
Does your newsletter database need a boost? Here are some quick tips for growing your database of prospects and subscribers:
1) Offer a free report or gift for everyone who signs up in the next 14 days.
2) Give a $10 gift card to Starbucks to current subscribers who get 5 friends to subscribe.
3) Add your special offer to the signature block of every e-mail you send out.
4) Add a simple sign-up form on your website and/or blog to make subscribing easy.
5) Include your offer in the resource boxes of your online articles.
Virtually Yourz,
Dana Blozis
1) Offer a free report or gift for everyone who signs up in the next 14 days.
2) Give a $10 gift card to Starbucks to current subscribers who get 5 friends to subscribe.
3) Add your special offer to the signature block of every e-mail you send out.
4) Add a simple sign-up form on your website and/or blog to make subscribing easy.
5) Include your offer in the resource boxes of your online articles.
Virtually Yourz,
Dana Blozis
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