10 Powerful Tips for Marketing Your Small Business

I love Marketing.About.com. It's a great resource for all kinds of ideas for every kind of business. Here's a great article I found by Ann Marie Rubertone: 10 Powerful Tips for Marketing Your Small Business.

1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.

3. Use cross promotion to market your business.

4. Answer your phone in a new way.

5. Add stickers and handwritten notes to your print materials.

6. Send a second offer immediately to first-time customers.

7. Use newsletters to focus your marketing on repeat business.

8. Host events.

9. Exchange services.

10. Enclose special offers and promotions in your outgoing mail.

Read the full article here.


Virtually Yourz,
Dana Neuts

Why do I need a press release?

I am often asked why press releases are important. In my experience, they are a fantastic (and affordable) opportunity to shout your business news to the world. There's no guarantee that the news will get picked up by the media - that's a blog post for another day - nonetheless, you can increase your exposure online and with your customers.

Some reasons for a press release:

Business launch or anniversary
New product or service launch
Key hires
Nonprofit work or donations
Remodeling or expansion
Awards
Events
Significant earnings or growth announcements

Have you issued a press release lately? If not, add this to your marketing plan for 2009.

Virtually Yourz,
Dana Blozis