Use e-mail marketing to get in front of your target customer

One of the best ways to reach out to your target customers is to gather their e-mail addresses. If you have a brick-and-mortar store, you can collect addresses by asking customers and visitors to sign a Guest Book at the counter. If you have a website or a blog, you can collect e-mail addresses there using a database or other e-mail service (I like Your Mailing List Provider) to capture the information.

Then, add e-mail marketing to your marketing plan, and send out regular e-mails to your customers. This can be weekly, biweekly, monthly, quarterly or whatever frequency works for you. The key is to send something memorable or useful and to send it regularly. At the same time, make sure you give your customer the opportunity to update his or her e-mail address or to opt out if they don't want to receive e-mails from you any more.

Ideas:

Monthly coupons or promotions
Creative ways to use a product or service you offer
Promote events or company news
Holiday or gift-giving reminders or ideas

Utilizing e-mail marketing is an easy-to-use, affordable way to get in front your target customers. Need more ideas or help getting started? Please e-mail me. I can help!



Virtually Yourz,
Dana Blozis

Retaining Existing Customers

A colleague reminded me last Thursday that it is more cost effective to retain an existing customer than it is to attract a new one. Why? Because you've already sold them on your products and/or services, so there is less time and marketing involved. One of the best ways to retain existing customers is through consistent contact. This might include regular newsletters, monthly coupons or specials, customer appreciation events, holiday cards or e-mail campaigns. However you choose to do so, make sure that you regularly communicate with your customers. Satisfied customers can be your best marketing tools, so take good care of them!

Virtually Yourz,

Dana